Skin Tone Finish Case Study
an alternative retail finish concept to informally address the subject of race
Custom finishes were chosen in this case study to provide an alternative retail merchandising opportunity. The subject of race and skin tone have re-entered the mannequin market and the state of current events. Clients, Adidas x Kohl’s, collaborated on an Adidas display that would reside inside Kohl’s box stores. The concept of shifting skin tones into tonally matched natural finishes (such as: stone, wood, etc) was introduced.
What role do mannequins play in the race conversation?
½
of consumers globally are attracted to buy from brands that stand up to societal and cultural issues they believe in
of shoppers having switched retailers if a brand doesn't reflect how important diversity and inclusion is to them
OBJECTIVE create 5 distinct natural faux finishes that tonally represent skin tones, on a mass-manufactured scale.
41%
cork
veined marble
carrara marble
knotty pine
skin undertone
striated burl
PROCESS
Water Transfer
-
n/a
-
Vinyl
Mylar
-
n/a
-
Mylar